Summary: Turn off ChatGPT: can you still think for yourself?

As Catarina Correia, Head of Marketing & Communication at Cegoc, argues, Artificial Intelligence has become ubiquitous, automating and optimising processes, but no longer a true competitive advantage. The real differentiator is the human ability to think critically with, and despite, AI. While many organisations struggle with cultural barriers to learning, the real gap lies in human skills such as listening, analysing, deciding and reflecting. According to The Voice of Our Clients 2025, companies demand not just technology, but personalised, context-driven learning solutions that spark reflection, challenge the status quo and deliver measurable impact. Ultimately, technology can support, but only human clarity, courage and critical thinking can drive lasting transformation.

By: Catarina Correia